Let’s talk about SEO. But not only about it
October 4, 2021
by Serge Bezborodov
Chaos may be a ladder to growth, but it’s not something you’d want on your website. A poorly organized website — one without a proper website architecture — won’t just form a bad...
September 20, 2021
by Julia Nesterets
There are many situations where search experts talk about conducting partial crawl. For instance, if your website has multiple linguistic versions, you may want the bots to crawl...
September 14, 2021
by Ihor Bankovskyi
The case study looks at how a commercial content platform — Depositphotos — had an indexing problem for its 150 million+ pages where only 20% of its pages were indexed by Google....
September 2, 2021
by Serge Bezborodov
To drive organic search traffic, your marketing efforts are likely all too focused on actively creating long-form blog content, guest post outreach, and what have you.
Driving...
August 27, 2021
by Serge Bezborodov
Internal links are one of the most vital elements of any winning SEO strategy. However, internal linking is often one of the most underrated aspects of SEO that is often...
August 26, 2021
by Serge Bezborodov
I'm certain that you've repeatedly seen the headlines "40% of websites use WordPress", "10% of websites sit on Cloudflare", "PHP X.X. is the most widely used software". ...
August 4, 2021
by Serge Bezborodov
It’s no news that Google is gradually increasing its focus on rewarding websites that deliver an outstanding user experience (UX) with better rankings. How well — and how fast —...
July 22, 2021
by Julia Nesterets
Data analytics plays a crucial role in SEO, especially for eCommerce businesses with a vast number of site pages. For eCommerce, a generic SEO strategy may work but will not be...
May 7, 2021
by Koray Tuğberk GÜBÜR
Google Search Console is a free tool that is given by Google to help SEOs measure and optimize. But, if you have a Data Scientist’s perspective, you will shortly notice that...
December 7, 2020
by Julia Nesterets
It was a fruitful, very dynamic and eventful 2020 for JetOctopus.
Yes, it is not a common start when talking about 2020 as it usually starts with a “dramatically tough...
November 4, 2020
by Koray Tuğberk GÜBÜR
In this SEO Case Study, with the help of SEO Theories, Practices, and Concepts, we will explain how a simple URL structure, a clear and logical Site Hierarchy including Faceted...
September 30, 2020
by Ann
Sometimes crawl fails because the JetOctopus bot is blocked by the webserver.
If this problem occurs, you will the following information in your crawl project:
a lot...
September 30, 2020
by Ann
You probably have the keywords that brought you a large amount of traffic some time ago. But, for some reason, the very same keywords might not bring you as much traffic today as...
September 30, 2020
by Ann
The data you receive from Google Search Console allows you to see website performance in SERPs, define your weak pages, and optimize them more effectively.
But GSC integration...
September 30, 2020
by Ann
User behavior frequently varies on mobile and desktop versions of your site. That’s why the data on impressions, clicks, CTRs, and even rankings in SERP will also differ for...
September 30, 2020
by Ann
Interlinking structure. Now it's almost impossible to imagine SEO specialists who wouldn't care about the internal links in their SEO strategy.
Pages on the website should be...
September 30, 2020
by Ann
Search engines are not humans, and in order to understand whether the content on the page is valuable or not, they use algorithms. Pages with low textual volume and thin pages...
September 30, 2020
by Ann
Search engines are extremely strict and straight when it comes to duplications in titles and meta descriptions. And allowing them to happen on your website - is definitely...
September 30, 2020
by Ann
Slow and heavy pages make a negative effect on how users and search bots perceive your website. So having this type of pages may cost you both ranking and conversions.
Read...
September 30, 2020
by Ann
Using redirects is a common practice applied, for example, while website migration permanently or changing the URL structure with 301. It may also be a temporary redirect to the...
September 30, 2020
by Ann
Basic crawl settings:
Advanced crawl settings:
Project creation
Where to start a crawl
If your website has subdomains
Respect, or not respect: that is the...
September 30, 2020
by Julia Nesterets
Technical SEO analysis allows us to see the website`s performance and detect the main technical issues which prevent your website from high positions in SERP.
And...
September 30, 2020
by Julia Nesterets
In terms of the website structure, it's important to consider DFI (distance from index) as an important criterion.
It is also called “click distance” and represents a...
September 30, 2020
by Julia Nesterets
It's often difficult for SEOs to monitor whether experiments that you`ve tried on the website have worked out or didn’t have any positive impact on Tech SEO criteria.
Here is...
September 30, 2020
by Julia Nesterets
Title/content duplications, status codes, page speed, internal and external links, directives for indexation. These are the tech parameters that SEOs should always keep an eye on...
September 28, 2020
by Julia Nesterets
How do you know if your interlinking structure is effective for your SEO and clear for both - bots and end-users?
Since the way for search engines to discover quality pages -...
September 24, 2020
by Julia Nesterets
Get more insights on how search bots behave on particular URLs of your site: which pages are visited more often, and which of the indexable pages get only a few visits. ...
September 21, 2020
by Julia Nesterets
Backlinks play a significant role in the SEO of the website.
Quality backlinks increase your site's credibility from the search bot`s perspective and drive more organic...
September 18, 2020
by Julia Nesterets
The dynamics of 40+ bots that visit your site
The dynamics of fake bots
Crawl budget breakdown by pages and visits from each search engines perspective
Load time: how...
September 7, 2020
by Julia Nesterets
You’ve implemented some changes or updates on your site and are nervous, how to prevent any errors before search engines see them?
Raw logs section in JetOctopus allows you to...
August 7, 2020
by Julia Nesterets
An average SEO specialist has no possibility to see the whole picture of website issues at one glance. First, he needs to open tons of reports, tools, excel sheets, and begin...
July 29, 2020
by Serge Bezborodov
Today there are a lot of SEOs who have already realized that the indexability of a website has a crucial impact on organic traffic increase. Those guys are doing their best to...
July 28, 2020
by Julia Nesterets
In one of our previous articles, we’ve described 3 ways of log file integration with JetOctopus, which require a little bit of attention from the support team. It may only take a...
July 22, 2020
by Julia Nesterets
Get to the absolutely new level of managing data from Google Search Console with the JetOctopus “Insights” section. Here you will find a breakdown of URLs by different criteria...
July 17, 2020
by Serge Bezborodov
Why SEOs need logs?
Log files contain 100% accurate information on how search engines crawl your website, which inevitably makes log file analysis an essential part of website...
July 15, 2020
by Julia Nesterets
If you don`t know where to begin your Tech SEO audit - visit our Ideas section. In SEO Problems you`ll see the list of the most important issues where you should start your SEO...
July 15, 2020
by Julia Nesterets
Crawl report gives us a general understanding of the technical state of the website. However, with the Custom Extraction option, you can add more parameters to scrape from the...
July 10, 2020
by Julia Nesterets
SEOs get the data about their websites from different sources, like Crawl data, Log files, Google Search Console, Google Analytics, Ahrefs backlinks, and many others. They all...
July 8, 2020
by Julia Nesterets
Technical SEO is a complex process and quite often you have a tone of data at hand… and don’t know where to start fixing it all.
Well, as they used to say it in Ancient...
July 7, 2020
by Serge Bezborodov
Find out how to get the most use out of Log files analysis merged with crawl data, data from GSC, and Google analytics. In this webinar Craig Campbell, SEO trainer &...
